Email Marketing Strategies (Things to remember)

 

How to inform your audience and build your authority? 

Companies that excel can generate 55% more sales-ready leads at a 33% lower cost. Your ability to develop a deeper connection with customers and prospects depends heavily on your ability to provide value. The best way to provide that value is to show the important aspects of your product, industry, or company. Delivering consistent value through email plays a key role in the lead nurturing process.

Of course, not all businesses work the same. You may have to test a few email templates to find the most effective marketing email templates for your company. A/B split testing tools will help you in that process.

5 important areas email marketing is important and why you should use a template and what you need to have in that template.

1. Educational Email

·         Great educational emails are all about nurturing and relationship building. Doesn't matter if you are delivering educational emails to long-time customers, new customers, or interested prospects. Such emails provide you with the ability to develop deeper connections with your audience and establish you as an authority.

·         Your email should have a range of strategies executed effectively. Hopefully, it will provide some inspiration for your campaigns.

·         Your email will be great if it fully explains the value of the course. It helps customers gain insight into how the course will help them.

·         In addition to their usefulness and informative nature, educational emails are a great way to stay in touch with your target audience and build a long-term relationship with them. Being able to identify which subjects your customers are most interested in hearing about and delivering educational materials on those subjects can be a great way to position your company as a source of information and establish thought leadership within your industry.

·         Also, the email should have related courses that linked to the customers need and interest.

2. New Content Announcement Email

·         Announcement emails are used to notify users about important information such as a new feature or pricing, regulation changes, updates, etc.

·         When it comes to designing an email for a specific offer, the main component to keep in mind is the offer itself. You want the email to be brief but descriptive enough to convey the offer's value.

·         Also, make sure your email's call-to-action (CTA) link is large, clear, and uses actionable language. You can also include a large CTA image/button underneath to make the action you want to email readers to take.

·         This is one you probably already know and love. You know, the one where you announce your next sale, ebook, webinar, coupon, free trial ... and the list goes on. This email is used to describe and promote a particular marketing offer -- one single offer -- with a call-to-action that links to a targeted landing page made for that specific offer.

3. Branding Email

·         Your logo is one of the most important elements that your audience should see. It helps them easily recognize your brand from the many emails they receive every day.

·         Brands are only as good as the products they provide. However, the images of these product providers help make them a memorable, dependable, first choice customers can rely on, time and time again.

·         Why building a brand identity is important

o    It makes you recognizable
o    It makes you different

o    It helps you stay consiste

4. eCommerce Email

  ·        The Ecommerce email is used to entice your customers to buy your products online and increase your sales.

·         Of course, it is important to showcase your product in an attractive way using nice imagery and include details such as price, variants, promotions, payment methods, etc.

·         Top 3 Benefits of Emailing Marketing in E-commerce

o    Reactivate Inactive Customers

o    Rewarding your loyal customers

o    Manage Brand Reputation

5. Product Update Email

·         Product emails are tricky. People generally don't want to receive these often, and they're typically not as interesting or engaging as something like an offer email. That said, it's important to keep these emails simple and straightforward.

·         Many companies choose to send weekly or monthly product digests to keep their customers or fan base up-to-date with the latest features and functionalities. And no matter how much a customer loves your business, it still works for them to learn how to use new features or learn why a new product is worth their investment.

·         Rather than inundating your contacts with a slew of emails about each individual product update, consider sending a sort of roundup of new updates or products periodically. For each update, your list, includes a large, clear headline, a brief description, and an image that showcases the product or feature. It's also worth linking to a custom page for each feature to make it easy for recipients to learn more about it.

 

However, to succeed in email marketing, you need to get all aspects of your email marketing strategy right. For this, it’s a great idea to use email marketing tools. Using them, you can not only design your emails but can also find and manage email IDs, segment your audience, and automate your workflows. This can make email marketing simpler for you. Here are some of the Best Email Marketing Tools by Shane Barker renowned digital marketer